How Apple’s New Gambling Rating Impacts Your Favorite Mobile Gambling Apps

In a significant shift for the digital gaming industry, Apple has mandated that developers of mobile applications in its App Store label even simulated gambling content as suitable only for users aged 17 and over. This decision is designed to create much safer environments for younger users, particularly as the popularity of mobile gambling apps continues to rise. By implementing these stricter age ratings, Apple aims to ensure that the excitement of real-money gaming and simulated betting is restricted to an appropriate audience, protecting minors from premature exposure to gambling mechanics.

Recently, Apple communicated to app developers that games identified as “frequent” or “intense simulated gambling” will need to display a 17+ age rating. For downloads in South Korea, the minimum usage age escalates to 19 years.

In a message sent to developers, Apple stated, “To ensure that our global age rating system continues to make the App Store safe for kids, apps that feature Frequent/Intense Simulated Gambling will be rated 17+ in all countries and regions starting August 20, 2019.” This is part of Apple’s efforts to work closely with the Republic of Korea to expand app accessibility safely.

This new rating system impacts games across the App Store’s casino category, as well as those in the broader gaming and entertainment spectrum. Simulated gambling will likely overlap with themes including adult content, references to substances like alcohol and drugs, and instances of realistic violence.

Additional Guidelines for Developers

• Apps must have clarity on sponsorship for contests and sweepstakes.
• Gambling, gaming, and lotteries are among the most regulated offerings on the App Store.
• Developers are required to scrutinise their legal obligations based on their target markets.

Moreover, Apple prohibits any apps featuring in-game purchases linked to real currency in contexts where real money is at stake. Developers are also barred from facilitating purchases of lottery or raffle tickets or transfers of funds through the app.

This latest directive represents Apple’s continued focus on tightening control over app developers and ensuring compliance with regulations. Earlier this year, Apple insisted that app creators employ iOS native code instead of relying on HTML5 frameworks for their apps.

Gaming Restrictions

Apple has outlined strict guidelines for applications that accommodate real money betting, including sports betting and poker:

• Apps must secure necessary licensure for locations where they operate.
• All gambling apps must be geo-restricted to their operational regions.
• Illegal gambling tools, including card counting devices, are strictly forbidden.
• Lottery applications are required to encompass characteristics of consideration, chance, and a prize.

Additionally, Apple recently moved to restrict the use of its Enterprise Certificate program, which had allowed some developers to circumvent the company’s restrictions on more nefarious gambling and adult-oriented applications. This move is in line with Apple’s overarching strategy to foster a secure and compliant app ecosystem.

Conclusion

Apple’s new guidelines regarding gambling app ratings reflect an ongoing commitment to safeguarding younger audiences from inappropriate content. As app developers adapt to these changes, it will be essential for them to stay aware of the evolving landscape of app regulations, not just in Australia but worldwide.

These amendments present both challenges and opportunities for developers, who must navigate these requirements while creating engaging and entertaining gaming experiences that comply with legal and ethical standards.